We are strategic thinkers, digital enthusiasts and we do love football! Working in and for the industry for several decades we know that it's time to orchestrate football like never before. It's not about digitalizing the stadium experience and it's not about offering another stream of the pitch. It's time to create something new. Transporting the atmosphere to our platform thus expanding the stadium to give fans from all over the world the opportunity to become one with the crowd in the stands, to interact with each other and to utilize the footage for their social channels.
Editorial
Welcome to the ultimate fan experience.
01 | The Stadium
Where fandom is at home
The powerhouse of every club is its’ stadium. Everybody knows: The stadium is where true fans are at home, where engagement is at highest level and relationships are built.
Research: e.g. „The Stadium Experience“ by Deloitte.
Experiencing the atmosphere within the stadium and being part of the fans in the stand are the greatest desires of football fans from emerging markets.
What football fans „from abroad“ are looking for?
In order to understand what football fans „from abroad“ are looking for we have done research during different football matches with hundreds of fans from the USA, China and Africa. The main expectations
- They are looking for interaction with stadium-live fans
- They want to experience the atmosphere in the stadium (sound and view)
- They want to be part of the crowd – even before and after the match
- They want to build friendships with stadium-live fans
- They want to connect with other fans globally
- They want to participate in decision making
„As a fan from America not being able to go to games, this is the next best thing. Thanks for this, great idea.“
Taylor Westling, American fan of FC Schalke 04
02 | The Idea
Authentic Stadium Visit®
We are building a platform for 400 Million fans from emerging markets – offering „a place in the stand with 99 % of authentic atmosphere". Authentic Stadium Visit is a fan engagement platform focusing on:
- Tapping the global fan potential by offering „the live experience“ from the stands, uniting global fans on one platform and connecting them with local fans as well as other fans from all over the world.
- Creating a new way of fan engagement and brand building where fans experience the unique atmosphere, where they get rewarded for participation and where content is created for their social channels.
- A club owned platform approach giving every club the opportunity to operate the their own platform to generate fan data, profiles and their own sales funnel with their fans.
Main drivers for the concept
The following facts helped us to develop an appropriate solution:
- due to their resources and social commitment fans „from abroad“ are not traveling around the world for a single football match
- other restrictions (e.g. Covid-19) are also limiting the willingness to visit live sports events
- the availability of tickets is limited due to the given stadium capacity
- a new generation of fans is evolving mainly focussing on digital club experiences
- the way football is been consumed within certain audience groups is changing
- in order to draw the attention of younger people and fans, new digital touchpoints and presenting formats are needed (early branding)
- fans want to be with like minded others – avoiding fans from other clubs
- fans expect to be part of the culture and likely to influence decision makings
- OTT platforms turning fans into customers – resulting in clubs loosing fans
- clubs want to generate fan data giving them the opportunity to interact with their fans independently from time and space
03 | The Platform
The most authentic fan engagement platform for emerging football fans.
Authentic Stadium Visit® is the only platform that offers fans an authentic stadium experience. Every registered user can follow a 360° live broadcasts from the fan stand and interact with the „Fan Ambassadors“ gathered around the camera. In addition to that there are „Fan Reporters“ who are streaming from different locations around the stadium. Fans on the platform can chat with each other as well as with the Live-Stadium fans in real time.
Fan Reporter & Fan Ambassadors
Fan Coins
3D spatial sound
Text chat
360 view
Low latency streaming
Unique and state of the art.
With and for the Fans
Younger & digital audiences
Authentic Atmosphere
Entertainment
Whitelabel
Social Media Sharing
Unique and state of the art.
Authentic Stadium Visit is unique and not comparable with free tv, pay tv, fan tv or social media. For the first time the clubs get in touch with their global fan base.
- It is developed with and for the fans.
- It is a 360° livestreaming platform for many devices: computers, smartphones & tablets.
- It delivers the most possible authentic fan experience from the fan stand and is not aiming to deliver camera angles that you wouldn’t have during a stadium visit.
- It is the only 360° sports project worldwide, where global top-club fans can communicate with the stadium-live fans in real-time and without any language barriers.
- It is entertaining in every sense – as the product consists of the football game, but also of the fans – fan reporters & fan ambassadors.
- It is a software as a service (saas) platform that can be „white-labeled“ for any club.
- It’s the only platform that’s offering low latency 360° streaming (below 5 seconds) globally
Infrastructure and workflow.
Zoom for details
05 | Business Potential
Business Potential
Revenue of the top three football clubs: 600 Mio. EUR*
Average revenue of the top 20 football clubs: 250 Mio. EUR*
The actual revenues don’t represent the given potential of global football fans in any means. The business potential is enormous.
*Source: Deloitte. Football Money League 2017
The stadium – a limiting business factor considering the given fan potential
The overall capacity of the sold out stadiums of the 15 European top clubs sums up to 1.2 million. Visitors mainly consisting of national & European fans. Given the fact that the global fan potential of the 15 European top clubs is about 2.8 billion it’s safe to say that the stadiums are a limiting business factor only contributing around 15 % of the generated revenue.
"We consider 580 million people to be fans of LFC"
Nielsen – published in kicker, June 6, 2017
After winning the European Champions League the fan potential is estimated to be around 700 million.
The global fan potential is real: two examples in 24 countries/markets
The USA, Mexico, Russia, China and India represent some of the most interesting growth markets for football.
Source: Nielsen – SportsDNA May 2016 and World Football Report 2018
Fan potential in numbers: 216.68 mill.
Source: Nielsen – SportsDNA May 2016 and World Football Report 2018
Fan potential in numbers: 132.56 mill.
Revenue streams based on the idea of a global fan engagement platform
Fan Data
40% of the global population is interested in football.
Nielsen, World Football Report 2018
Digital Ad Spending
In 2020, worldwide digital ad spending will rise to US $385 billion.
www.emarketer.com, global-digital-ad-spending-2019
E-Commerce
Global revenue 2020 is predicted to be US $4.2 billion.
Statista, Retail e-commerce sales worldwide from 2014 to 2023
Digital Payments
Transaction value in the Digital Payments segment is expected to value US $6,7 billion in 2023.
Statista, Digital Payments report 2019
06 | Team & Partners
Team & Partners.
Charly Gräf
Founder
Yannic Tremmel
Chief Operating Officer
Constantin Pierk
Design
Alexander Fuchs
Front- & Backend Development
Advisory Board
Different media contacs as well as maketing- & rights-experts and rights holder are helping us to push the concept.
Technical Partners
Copyright
The thoughts, ideas, concepts and advertising material listed in this presentation are mental property of the Fans United GmbH. This elaboration remains property of Fans United. Handling, utilization, duplication and professional spreading of the elaboration or sections of it are admissible only with agreement of Fans United. The execution of their design work is reserved by the Fans United GmbH.